TV
COMMERCIALS

A bit of nostalgia, because TV commercials - like fashion - also might look outdated when viewed in the perspective of over a decade.

 

I collected a number of examples (I apologize in advance for the video's low technical quality) of commercials I was involved in creating as an Art Director at the McCann Tel Aviv advertising agency. In all the videos I was a full partner in writing the script, working with the director and the production company, the process that includes script approval, set design, cast, presence on shooting day, and then working with the editor and musical editor, until the successful finished product.