PR
MANAGEMENT

The field of public relations has undergone a dramatic change in recent years, with social networks, bloggers and independent influencers taking the place of traditional print and online media. But in any case, any PR move would be meaningless if the brand could not back it up with a compelling story, significance and innovation.

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During my work I led a large number of international and local PR moves, mainly for crowdfunding campaigns. I worked closely with a number of US and British agencies, with independent PR experts and - due to the evolving field - also directly with bloggers and influencers.

 

Some of the moves yielded impressive results and some less so. This is the reality of PR activity: marketing people cannot control or guarantee results, but when a move succeeds it is extremely effective.