CREATIVE DEVELOPMENT
PRINT
 

As a graduate of a design school of higher education with a specialization in visual communication and advertising, the field of print is very close to my heart. Although the transition to the digital world has greatly changed the reality in which we operate, I still believe there is plenty of room for the use of print media.

 

I chose to present a number of projects that I led while holding two positions simultaneously: as VP of Marketing and as Creative Director. As VP Marketing I characterized the marketing need, and developed the brief. As creative director I led the graphic designers in developing and producing the items: from choosing the creative concept, building and managing a budget, choosing a photographer and models, choosing locations, managing photo days, managing the content writing process and managing the production in the printing houses.

 

All the materials presented here are intended for the international market and some were photographed abroad.