WEBSITES
 

Setting up a website is the essence of the brand and is its showcase, the place where visitors go through a pre-planned experience, receive information and in many cases even make a purchase. So a site is largely the brand's DNA.

 

Building a website is a fascinating strategic process that requires knowledge in many areas, experience, and a whole lot of creativity. Although today there are convenient platforms that allow you to easily set up a website (for example SHOPIFY platform), nevertheless the preparation process that includes defining the site's goals, the target audiences, its role in the customer's expected journey, through the presentation of the content, the content that we need to develop, technological tools we choose to use and more, is the most important thing.

 

I chose to present two brand sites which I led their construction as marketing manager:

Pictar World (no longer on the air after the company was sold) and Movinglife.